The Pillow Prophet, the Poop Shaman and the Rise of Faith-Based Marketing

If you've listened to talk radio at all in the last 10 years, you've heard ads and plugs for MyPillow┬«. This is a pillow that is said to be so supportive and so sleep-friendly that it might be the most comfortable pillow on the market. Radio hosts hype this thing like it's going to end... Continue Reading →

Jim Bakker’s Endtimes Buckets o’ Stuff and Coronavirus Cure

Hoarding food and supplies for the apocalypse could be a psychological artifact of the Cold War, consumerism gone haywire or some form of collective insanity. But whatever the root cause of this squirrel-like behaviour, there's no denying it has become a great American pasttime. For thousands of Americans, there is nothing quite so satisfying as... Continue Reading →

Flim-Flam Friday: Chlorella

Last week I glimpsed a Facebook ad for "nature's perfect superfood", Chlorella, a freshwater green algae that grows naturally in certain parts of Asia. Every single time I hear the term "superfood", this happens: There are two reasons for that. 1. Sure, certain foods are nutrient-dense, but foods slapped with the prefix "super" usually turn... Continue Reading →

Flim-Flam Friday: A** Coffee

I first heard about coffee enemas from "Gus", a raging conspiranoid who wanted to screen The Beautiful Truth, a documentary about the German quack physician Max Gerson, in my city. You wouldn't think a film with both "truth" and "beautiful" in the title would involve squirting coffee up your butt, but Gus was adamant that... Continue Reading →

Flim-Flam Friday: Cherry Supplements

For the past few years, one of the trendiest trends in the alternative-health universe has been dietary supplements made from sour (tart) cherries. They're particularly popular with athletes and arthritis sufferers. What does the product supposedly do? Cherry supplements supposedly work as anti-inflammatories, helping to relieve joint pain and muscle soreness without the side effects... Continue Reading →

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